Projects

This paper discusses the introduction and evolution of color film technology in Pakistani cinema. It focuses on the transitional period from the 1960s to the 1980s and highlights the major technological and practical changes in the production of films in Pakistan, contextualizing the semiotics and importance of color for this film industry. While discussing this transition from black and white to color film in Pakistan, it also connects this shift with the evolution and introduction of color film technology on a global level, including earlier technologies of color and colorization. The research is supported by a short analysis of some early Pakistani color films. Field research at Evernew Studios, one of Pakistan's oldest film studios, sheds some light on how the industry transitioned to color film and how technology and filmmaking was affected.